Magento commerce announced B2B Digital Cloud

Recently, Magento announced that it would support B2B capabilities through the launch of its Magento Digital Commerce Cloud for B2B offering.

The Digital Cloud will handle all the complex requirements of B2B e-commerce so that manufacturers and distributors can be empowered to grow and enhance their businesses.

According to Magento, B2B merchants can rely on the latest enhancements to help adapt their business models to meet the needs of digitally-connected customers in a simple and cost-effective manner.

Jason Woosley, SVP of product and technology at Magento said to PYMNTS

Magento Digital Commerce Cloud for B2B addresses the key challenges of branded manufacturers and distributors. It’s a rich feature set that enables merchants to quickly bring consumer-like innovation to their buying experiences while driving revenue growth, growing customer loyalty, and reducing costs.” And he explained “Many B2B distributors are stuck in old systems, processes and the ‘if it isn’t broken, don’t fix it’ attitude, so it is challenging for them to make swift changes

He also added “Through its flexibility, extensibility and scalability, the Magento platform is well-suited to alleviate these challenges

Magento and B2B companies worked together directly to develop the Digital Commerce Cloud. The offering also leverages the complete Magento Commerce portfolio. This helps merchants avoid putting all their focus on building B2B functionality from scratch.

The features of the Digital Commerce Cloud for B2B offering include:

  • Corporate account management
  • Quoting
  • Quick ordering
  • Custom catalogs and pricing
  • Advanced inventory and order management
  • Backend integration
  • Multi-channel support

Woosley stated “The dynamics for B2B companies are rapidly changing, due to customers who want the convenient, seamless self-service options that B2C companies have long understood. Merchants use Magento to get to market faster and serve both their B2B and B2C customers. We’ve worked directly with B2B companies to build this new offering, incorporating their feedback along the way. The result is a comprehensive and flexible cloud-based commerce suite, leveraging the complete Magento Commerce portfolio, that allows companies to focus on their businesses rather than building vital B2B functionality from scratch.