The development of technology helps increase the capability of selling higher volumes online; however, it leads to the other problem - the decreasing of speed in your website while your customers have no patience.
In general, your customers just stay at your online store about several seconds for site loading and then they will leave and never come back your site if the time loading is too long. Don’t think that they will pay for minutes in your site. Therefore, owning a good load speed is a crucial factor of each online store. And a speedy e-commerce store will help you rank better on search engine results and customers will continue to buy online from you.